Columbia University published the results of its recent survey of 1,202 journalists and producers working at newspapers, magazines, online publications, wire services, TV and radio outlets across the U.S.
The study revealed that 79% of journalists and producers use blogs regularly or daily for their reporting duties.
Journalists and producers use blogs for:
• Finding story ideas 53% of the time,
• Researching and referencing facts 43% of the time and
• Finding sources and guests 36%.
In addition…
68% of journalists and producers believe blogs are becoming a more powerful tool for corporations and businesses seeking to inform consumers.
Consumers, buyers, decision-makers and the media all depend on blogs. Are you blogging yet?
We would love to hear from you. What are your thoughts on the importance of blogs? Why have you started blogging? Or why haven’t you started…what’s stopped you from blogging?
If you are a talented, enlightened leader helping people and businesses solve problems, make decisions, create and live from Love and Light in the highest good for all…we want you to click here to apply to be a blogger in the Keyboard Culture Blog Community.
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