Businesses are catching on to the fact that green consumers are growing in number. Environmental awareness is not just a passing trend; it is at the forefront of a cultural transformation. Will “green” values fall by the wayside in tough economic times? Colette Chandler doesn’t think so.
Colette Chandler is at the forefront of teaching businesses how to market to the LOHAS consumer; that consumer is educated and has the money to spend on products that meet their personal, social and environmental values.
These days green consumers are wary of greenwashing and they do their homework before they buy. Colette’s goal is to help businesses build trustworthy green brands that tap into a $230 billion market.
Read the Green Marketing blog by Colette Chandler or go to her green marketing web site.
Blessings of Love and Light!
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