If it has to do with the environment, Corbett Kroehler has probably written and/or spoken about it.

He is recognized as an international expert on global warming and green issues, and he has earned the nickname Mr. Sustainability.

Corbett Kroehler is a partner in the Interstate Traveller Company that has the ambitious goal of developing the world’s first solar-powered magnetic-levitation high speed railway system.

He doesn’t just “talk the talk”; he “walks the walk”. Corbett Kroehler has been proudly living carbon-neutral since 2005. No small feat for a guy as busy as Corbett, but he insists that the use of carbon credits and offsets make it an achievable goal.

Corbett is currently the chairman of the Save Native Florida campaign, an issue that is near and dear to his heart.

Inspiring people to shake off apathy and become part of the solution to our climate crisis is what drives Corbett Kroehler. Read more at his global warming and green building blog.

Blessings of Love and Light!

Lori Prokop

You may remember hearing early on about the “greening” of the 2008 Olympics. This put China in a challenging situation, trying to deliver on a Green Olympics while not having the best environmental and human rights record.

At least China attempted a step in the right direction, though, activists are definitely making sure people know of China's less than stellar record.

This can be quite a challenge for any country, destination, company or brand as it decides to take its first, major environmental step — especially if it does not have a great environmental record.

In order to be successful in this type of situation, you need to be aware of how to accomplish the results you want — align with the right partners, put out the right message and so forth.

Aligning with the wrong partners not only forces the public and your customers to question if your intentions are authentic, it also forces your partners to be in a limelight that will challenge them to be authentic and real as well.

The Olympics offered many corporate sponsors an opportunity to highlight their environmental efforts.

Alcoa provided 350 lightweight aluminum wheels. They shaved nearly 275 pounds off each of the 50 buses used for Olympics transportation. The company is road-testing new buses that are 50 percent lighter than traditional buses – all of which translates into energy and carbon emissions reductions, according to the latest CSR Alert.

Corporate sponsorship does set the stage for many to highlight their sustainable efforts, which can do wonders for their images.

If you want to know how to effectively position your company’s environmental efforts and be effective in communicating to green and LOHAS consumers, click here to learn about Colette Chandler's green marketing webinar series.

Blessings of Love and Light!

Lori Prokop