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The real estate industry is one of many driven by the “green” movement. Economic times are tough but today’s consumers are smart. Rising utility bills and increasing awareness about carbon footprint has home buyers demanding more from their homes, and from their real estate agents.

Michael Masters, a leader amongst a growing group of socially responsible real estate brokers, knows that energy footprint is critical to a home’s value. Knowledgeable about energy efficiency and indoor air quality, he can advise clients about environmentally positive improvements that increase resale value while directing them to green homes for sale.

Michael Masters is the expert you need to help you find the green home of your dreams!

Read more from Michael Masters at his Keyboard Culture Blog.

Blessings of Love and Light!

Lori Prokop

The family has always been the cornerstone of American society. Cherished values are preserved, nurtured and passed to succeeding generations through family.

Dr. Robert Bocknek believes that now, more than ever, the family unit is a source of support and strength. Unfortunately, the stresses of our hectic lifestyles are taking their toll on family life. In the majority of families both parents must work away from the home and the current recession adds to the pressure.

Dr. Bocknek’s “Take Back the Home” project counsels parents and heals families. With Dr. Bocknek’s help, parents are given the tools they need to strengthen their families.

Read more from Dr. Robert Bocknek at his Keyboard Culture Parenting Blog.

Blessings of Love and Light!

Lori Prokop

If it has to do with the environment, Corbett Kroehler has probably written and/or spoken about it.

He is recognized as an international expert on global warming and green issues, and he has earned the nickname Mr. Sustainability.

Corbett Kroehler is a partner in the Interstate Traveller Company that has the ambitious goal of developing the world’s first solar-powered magnetic-levitation high speed railway system.

He doesn’t just “talk the talk”; he “walks the walk”. Corbett Kroehler has been proudly living carbon-neutral since 2005. No small feat for a guy as busy as Corbett, but he insists that the use of carbon credits and offsets make it an achievable goal.

Corbett is currently the chairman of the Save Native Florida campaign, an issue that is near and dear to his heart.

Inspiring people to shake off apathy and become part of the solution to our climate crisis is what drives Corbett Kroehler. Read more at his global warming and green building blog.

Blessings of Love and Light!

Lori Prokop

Raleigh Pinskey is one busy lady!

This “Ambassador of Glad-i-tude” is a prolific writer and speaker. She’s published several acclaimed books, she has appeared on many television and radio talk-shows, and she travels around the world speaking to organizations in the use of marketing to improve business.

Since 1980 Raleigh Pinskey has been passionate about helping clients market themselves. The number one reason why people shy away from marketing and self-promotion tactics is fear of rejection. The Raleigh Communications Group offers PR guidance and helps its clients use marketing as a tool for getting name and product front and center in target markets.

We live in a competitive world and a business or individual must work to stand out from the crowd if they want success. Marketing, promotion, branding and public relations are the ways to achieve that success.

You can read more from Raleigh Pinskey on her Branding, Publicity and PR blog.

Blessings of Love and Light!

Lori Prokop

Businesses are catching on to the fact that green consumers are growing in number. Environmental awareness is not just a passing trend; it is at the forefront of a cultural transformation. Will “green” values fall by the wayside in tough economic times? Colette Chandler doesn’t think so.

Colette Chandler is at the forefront of teaching businesses how to market to the LOHAS consumer; that consumer is educated and has the money to spend on products that meet their personal, social and environmental values.

These days green consumers are wary of greenwashing and they do their homework before they buy. Colette’s goal is to help businesses build trustworthy green brands that tap into a $230 billion market.

Read the Green Marketing blog by Colette Chandler or go to her green marketing web site.

Blessings of Love and Light!

Lori Prokop

Jinsoo Terry  is optimistic about America’s future. Hard to believe given the current atmosphere of doom and gloom thanks to collapsing markets and mortgage foreclosures.

She believes that it is time for America to start tapping into a rich resource, one that could strengthen America’s position as a global power. Jinsoo Terry should know because she has personal experience in this particular area.

What is that resource? Forget oil or gold or lumber; think people.

The United States is not taking advantage of the knowledge and talent possessed by its immigrant population says Jinsoo Terry. This is a huge group of people who have expertise and they have connections in other countries.

Today’s economy is global and it’s multicultural.

The smart business leader will recognize a “foreign-born” employee as a door to a whole new market.

Jinsoo Terry uses her leadership seminars, multicultural training and multicultural expertise to “connect people to people, businesses to businesses, and countries to countries.”

Read the Jinsoo Terry Multicultural Education blog and her Leadership Training blog.

Blessings of Love and Light!

Lori Prokop

Attitudes about health and illnesses have changed dramatically over the last twenty years. Dr Steven Dell attributes new technology and advances in research to providing us with more options to improve health and to prevent disease.

In the blog by Dr. Steven Dell you can read about how doctors can often be found working closely with therapists and herbalists in an effort to treat both body and mind.

Holistic medicine is concerned with the whole person and it encourages us to take a proactive role in our own healthcare.

Dr. Steven Dell’s patients benefit from an approach that finds a balance between alternative and traditional medicines.

Dr. Steven Dell has recently teamed up with a nutraceutical company producing health products based on solid scientific research.

This partnership represents one more tool that Dr. Dell uses to help his patients cope with stress, develop healthy habits and live healthier lives.

You can read more from Dr. Steven Dell on his health and wellness blog.

Blessings of Love and Light!

Lori Prokop

Joyce Herman is a unique mix of business savvy and take-home values.

She has been featured in several Who’s Who magazines as a business leader to watch. And, according to the reviews from several websites, she is a dynamic and inspirational speaker who also offers advice and practical tactics for keeping a workforce happy.

Hanging onto your employees is going to become critical as the extreme labor shortage predicted for 2010 approaches.

The Herman Trend Alert newsletterThe Herman Trend Alert newsletter points to a recent study that found as high as 25% of employees interviewed expected to leave their current position. Now is the time for employers with an eye to the future to “re-engage” their workforce.

Joyce Gioia Herman advises business leaders about how to motivate and inspire workers; to get them to choose your company as their employer and to get them to stay. Happy employees mean happy customers and a successful business.

At her Future Workforce Trends blog, Joyce gives practical tactics to boost employee morale and increase business success.
 

Blessings of Love and Light!

Lori Prokop

You may remember hearing early on about the “greening” of the 2008 Olympics. This put China in a challenging situation, trying to deliver on a Green Olympics while not having the best environmental and human rights record.

At least China attempted a step in the right direction, though, activists are definitely making sure people know of China's less than stellar record.

This can be quite a challenge for any country, destination, company or brand as it decides to take its first, major environmental step — especially if it does not have a great environmental record.

In order to be successful in this type of situation, you need to be aware of how to accomplish the results you want — align with the right partners, put out the right message and so forth.

Aligning with the wrong partners not only forces the public and your customers to question if your intentions are authentic, it also forces your partners to be in a limelight that will challenge them to be authentic and real as well.

The Olympics offered many corporate sponsors an opportunity to highlight their environmental efforts.

Alcoa provided 350 lightweight aluminum wheels. They shaved nearly 275 pounds off each of the 50 buses used for Olympics transportation. The company is road-testing new buses that are 50 percent lighter than traditional buses – all of which translates into energy and carbon emissions reductions, according to the latest CSR Alert.

Corporate sponsorship does set the stage for many to highlight their sustainable efforts, which can do wonders for their images.

If you want to know how to effectively position your company’s environmental efforts and be effective in communicating to green and LOHAS consumers, click here to learn about Colette Chandler's green marketing webinar series.

Blessings of Love and Light!

Lori Prokop

Individuals post online profiles to get socially responsible jobs, news and networks.

Companies set up profiles and communicate their socially responsible initiatives through job postings, news releases, videos, podcasts and blogs.

In general, companies use JustMeans to find a greater variety of stakeholders and engage them at a lower cost.

This leading information hub has a strong environmental conscious and has chosen Keyboard Culture founding expert Corbett Kroehler to be its newest guest blogger.

"We feel Corbett's observations and insights could make a positive contribution to our blog posts," says Mark Elis, New York Regional Manager for JustMeans.

You can see more from Corbett Kroehler at http://www.justmeans.com/index.php?action=searchpeople&que=corbett+kroehler

Blessings of Love and Light!

Lori Prokop